TRAVEL IOWA

TRAVEL IOWA

Print and digital ads

Turning the road into a premier destination spot.

Like many who rely heavily on tourism for their economy, Iowa Economic Develop Authority was at a loss when COVID hit. Through research, we discovered that even though location-based tourism was down, road trips were way up. To capitalize on this research, we created ad campaigns focused on visiting wide open spaces in Iowa from the comfort and safety of your car.

My responsibilities include:

• Copywriting - Print and Web

• Research

• Collaboration

Results: Various full-page spreads and articles in multiple digital and print magazines.