Genuity / #traitanswers
Helping people understand trait technology through 140 (or later 280) characters is hard. Yet, that was our charge for the Genuity brand for Monsanto (later Bayer). #TraitAnswers featured interviews and stories from the nerdiest farmers, plant scientists and technical agronomists the middle of the country has to offer. During the first year of its launch, we developed over 120 social-first videos and developed a campaign that would be renewed by the client for years to come.
Paper + Packaging Board
When it matters, choose paper.
In a world where everything is becoming digital, Paper & Packaging needed a rally cry. Through research, we discovered that even though paper usage is down, getting an actual card had a way of tugging at the heart strings that an eCard never could.
The International Manufacturing Technology Show
Positioned in the far corner of McCormick Place in Chicago between a staircase and their biggest competitor, our metalworking supply client needed to develop a trade show booth that would attract attention from afar. Enter the Insights Factory; a bright booth display with multiple touch points and varying degrees of interactivity. The booth featured a wall street-like ticker across the top, a big screen introducing trade show attendees to benefits of working with MSC, display cases that told of how small changes in manufacturing practices could lead to big results, and touch screens that delivered strong case studies about the products and services our client has to offer.