PAPER + PACKAGING BOARD
Print ad
It means more when you say it with paper.
In a time when everything is digital, receiving a paper card from a friend or loved one feels extra special. With Paper + Packaging Board, we were able to tap into those feelings and deliver a campaign that encouraged skipping the eCard this season.
My responsibilities included:
Copywriting
Collaboration
Print Ad Writing
Concepting
Results: The campaign ran in multiple top magazines and featured several different spreads throughout the holiday season. It also led to more work from the client for future campaigns including videos.
