CRACKER BARREL

Email marketing

Sunday dinners are still special.

During COVID, dining in is at a low point for many restaurants. Cracker Barrel decided to combat this with a world-class takeout program. Part of that program included Sunday dinner meal bundles. The message: time together is shorter, so spend less time in the kitchen and more time with family.

My responsibilities include:

Email Copywriting
Collaboration
Product and Food Descriptions
Content Strategy

Results: An email campaign focused on spreading awareness and increasing orders through digital channels.